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EU & US: Deal or Duel?

Why the EU is standing its ground against Trump's tariff talk, why it offers an FTA and what it means for your trade strategy.


World trade is in flux, and if you're involved in Customs, Import, or Trade Compliance, then President Trump's proposed "reciprocal" tariff policy should be on your radar. The European Commission's stark opposition to this approach marks a defining moment for global trade relationships. Understanding the EU's stance can help you adapt your business strategy, especially if you are a Customs Consultant, compliance officer, or engaged in Export Compliance across the EU, UK, and USA.


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Key Questions Covered in This Blog

  • What is the EU's position on Trump's "reciprocal" tariff policy?

  • Why does the EU claim tariffs hurt domestic economies?

  • How do tariffs affect Customs Compliance and trade operations?

  • Olive Branch: Why did the EU offer Trump a “Good Deal”?

  • What is the Two-Pronged Strategy? Dialogue and Defence

  • Will we get an EU-US FTA?

  • What does this mean for EU, UK, and US trade relationships?

  • How should trade professionals prepare?


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"World trade thrives on transparency and low barriers. When tariffs rise, everyone pays the price—from the factory floor to your dinner table." — Arne Mielken, Managing Director, Customs Manager

Abbreviations Used In This Blog

  • EU: European Union

  • UK: United Kingdom

  • US/USA: United States of America

  • FTA: Free Trade Agreement

  • WTO: World Trade Organization


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